Which placemat brands can compete with Chilewich placemats?
Introduction
Chilewich has long been a benchmark in the placemat industry, known for its innovative woven vinyl design, durability, and ease of cleaning. For placemat importers and wholesalers, it is crucial to find a placemat brand that can rival Chilewich’s quality and design aesthetics. This means they can have more options for purchasing placemats, while also achieving a better balance in considering procurement prices, minimum order quantities, and overall costs. In this article, we will explore the top placemat brands competing with Chilewich, as well as the characteristics of these placemat brands, to provide effective assistance in making the right placemat procurement decisions for you.
Why Chilewich is the leader of placemat brands
Chilewich placemats were founded by designer Sandy Chilewich, and their durable and environmentally friendly vinyl placemats combine modern aesthetics with practicality, completely changing the placemat industry. The main features include:
- Material innovation: Chilewich uses a mixture of 70/30 vinyl and polyester, typically containing TerraStrand ® Yarn, which does not contain phthalates and is made from renewable compounds.
- Durability and Maintenance: Chilewich’s placemats have excellent anti fouling and waterproof properties. Simply wipe with a damp cloth for easy cleaning, making it an ideal choice for both commercial and home dining.
- Design diversity: Chilewich offers a variety of shapes (rectangular, oval, round, and fan-shaped) for placemats, which allows them to fit into more dining settings due to their diverse designs.
What are some placemat brands that can rival Chilewich?
Graf Lantz is a high-end American home goods brand founded by designer Christian Graf Lantz, with a focus on environmental protection, minimalist design, and German craftsmanship. The brand focuses on durable and sustainable natural material products, covering placemats, storage, bags, home decor, etc., with a style that combines modern aesthetics and practical functions. It is worth mentioning that Graf Lantz uses Merino wool from Germany or New Zealand as the raw material for placemats. This type of placemat has antibacterial, high temperature resistance (can be used to heat pots), and sound-absorbing and anti slip functions. This type of placemat, positioned as a high-end dining environment, typically sells for around $30-80 and is more suitable for sustainable luxury middle to high-income individuals.
Benson Mills is an American brand focused on high-end home textiles, renowned for innovative design, sustainable materials, and excellent craftsmanship. Its product line covers dining table supplies (placemats, tablecloths, napkins), bedding, and decorative fabrics, emphasizing the combination of modern minimalist style and practical functionality. Benson Mills’ core technology is Stain Resistant Finish, which effectively resists red wine and oil stains after special treatment, making it easy to clean. Benson Mills has three well-known placemat series, namely Tence Luxe, Organic Linen, and Recycled Performance. The Tence Luxe series placemats are suitable for formal dining table arrangements, the Organic Linen series placemats are suitable for casual or outdoor dining, and the Recycled Performanc series placemats are suitable for daily household use.
Benson Mills also offers woven vinyl placemats, similar to Chilewich, at a more affordable price. Their Longport Crossweave placemats are durable, easy to clean, and come in a variety of patterns to choose from. Although the fabric patterns and designs of placemats are not as complex as Chilewich’s, their excellent cost-effectiveness has won the favor of many placemat buyers.
Crate&Barrel (C&B for short) is a high-end home retail brand founded in 1962 in the United States, known for its modern minimalist design, high-quality craftsmanship, and practical aesthetics. Our products cover furniture, tableware, kitchenware, home textiles, and decorations, positioned in the mid to high end market, and are deeply loved by urban families and design enthusiasts. C&B’s placemat materials include linen, cotton, recycled fibers (such as Tencel), and silicone. The placemats are hand woven and embroidered, reflecting the unique texture of C&B placemats. The design style of C&B placemats mainly features neutral tones, complemented by geometric patterns or natural elements such as leaf vein textures. They will also periodically release seasonal themed placemats, such as Christmas red and green plaid, Thanksgiving pumpkin color scheme, etc.
Among C&B’s numerous placemat series, three are very popular in the market. They are Linen Blend Rectangular Placemat – a linen blend rectangular placemat with natural folds, suitable for Nordic style dining tables. Silicone Ribbed Round Placemat – A silicone circular non slip placemat that can withstand high temperatures up to 400 ° F, suitable for modern kitchens. Handwoven Seagrass Placemat – Hand woven seagrass placemat, made of natural materials, with a bohemian style. C&B placemats are mid to high end products with a unit price of around $10-40, and some hand woven placemats can cost over $60. Suitable for middle to high-income families who pursue a balance between design and functionality.
Maison d’Hermine is a high-end home furnishing brand originating from France, with French elegance, naturalistic aesthetics, and artisanal craftsmanship at its core. The brand name ‘Hermine’ symbolizes purity and nobility, and its product line covers table art (placemats, tablecloths, napkins), home decor, and gifts, perfectly integrating traditional craftsmanship with modern design. Unlike Chilewich, Maison d’Hermine’s placemats use more natural premium materials, such as linen, pure cotton, or blends (linen+silk). Maison d’Hermine’s placemats are a concrete representation of French lifestyle aesthetics, suitable for consumers who are willing to pay for craftsmanship and storytelling. Its linen and embroidery craftsmanship are particularly suitable for creating luxurious and sophisticated dining scenes.
Compared to Chilewich, Maison d’Hermine’s placemats typically cost around 50-200 euros, far exceeding the price of PVC Chilewich placemats. Of course, there are significant differences in the target customer groups of the two, and a simple comparison cannot be made. The focus of this article is on the overall brand influence of placemats, which can effectively replace Chilewich in certain specific dining scenarios and dining establishments. Importers of placemats specializing in seasonal or holiday themed collections are potential target customers for Maison d’Hermine placemats.
ZJplacemat is a well-known brand of placemats emerging in China. They specialize in the design and manufacturing of PVC placemats. With the strong advantage of Chinese manufacturing, they have obtained a large number of OEM orders from globally renowned placemat brands. Although not as influential as other placemat brands in terms of overall brand influence, the overall placemat design ability, meal order delivery ability, and after-sales service ability are not inferior. In 2024, ZJplacemat placemats were ranked among the top three well-known Chinese placemat brands.
Why cooperate with us?
As a leading placemat manufacturer, we understand the demands of both wholesale and import markets. Our products are comparable to Chilewich in terms of quality and innovation, but you only need to pay a lower purchase price. Immediately pass jack@zjplacemat.com Contact us to discuss your needs, request samples, or browse our placemat catalog.
