Placemat Case Study: Cooperation with "Golden Hearth Designs" – A Premium Homeware Distributor
Buyer Profile
“Golden Hearth Designs” is a premium homeware distributor based in Sydney, Australia, supplying upscale department stores and boutique retailers across Australia and New Zealand. Founded in 2010, they’re known for curating elegant, high-quality dining and decor items that cater to a discerning clientele who prize sophistication and durability in their homes.
Product Purchased
5,000 units of fabric placemats (cotton-linen blend, rectangular, 48 cm x 34 cm, in ivory and slate blue with a subtle stripe) and 4,500 units of gold-foil stamped placemats (round, 40 cm diameter, glossy finish with a floral-inspired gold overlay).
Collaboration Details
The spark for our partnership with “Golden Hearth Designs” ignited in October 2024 when their procurement head, Olivia Bennett, emailed us after spotting our gold-foil placemats in a trade magazine’s “Trends to Watch” feature. Olivia was assembling a luxurious 2025 winter collection and sought placemats that could dazzle at dinner parties while standing up to frequent use—hot dishes, wine rings, and all. She was drawn to our fabric and gold-foil options and asked for a detailed proposal.
We scheduled a Microsoft Teams meeting on October 17, 2024. Olivia outlined their goal: placemats that radiated refinement, handled heat (up to 90°C), and cleaned up easily, with a nod to timeless elegance. The cotton-linen fabric placemats appealed to her for their soft sophistication, while the gold-foil stamped ones promised the wow factor she craved. On October 19, we dispatched a sample set via Australia Post—10 fabric placemats (five ivory, five slate blue) and 10 gold-foil placemats—paired with a dossier on the fabric’s weave density and the foil’s adhesion strength under heat.
Olivia’s team ran the samples through a three-week gauntlet at their Sydney showroom. They tested the fabric mats with steaming bowls and damp cloths, and the gold-foil mats with candle wax drips and hot plates. On November 9, she called us: the fabric mats’ crisp feel and stain resistance impressed, but she requested a faint stripe for visual depth. The gold-foil mats shone “like jewelry,” though she wanted a floral overlay instead of a plain finish for a softer touch. We wove a 2 mm stripe into the fabric using a custom loom setup and redesigned the foil stamp with a delicate floral pattern, sending fresh samples on November 15. Olivia approved on November 21, raving about the “quiet luxury” they exuded.
The order rolled in on November 25: 5,000 fabric placemats (2,600 ivory, 2,400 slate blue) and 4,500 gold-foil placemats, slated for March 2025 to hit their winter launch. Production fired up December 1. The fabric mats were woven on eight looms, with the striped pattern slowing each batch of 1,000 to four days; we steam-pressed them for a smooth finish. The gold-foil mats were stamped at 135°C with the floral design, cooled for 12 hours per 900 units to set the gloss, and hand-checked for edge clarity.
We wrapped up by February 20, 2025, and shared a video with Olivia: fabric mats folded in crisp stacks, gold-foil mats glinting under lights. The shipment left via sea freight to Sydney on February 23, arriving March 10 after we navigated customs with a full material breakdown and export permits. Olivia’s team audited 400 units on March 12, noting six gold-foil mats with faint stamp misalignment, which we replaced via air courier by March 18.
“Golden Hearth Designs” unveiled the placemats in April 2025 across their network. Olivia texted that the fabric mats were a staple in New Zealand boutiques, with customers loving the striped texture, while the gold-foil mats sold out in Sydney’s luxury stores, dubbed “tabletop art” by shoppers. Their winter catalog spotlighted the mats with crystal glassware, crediting us prominently.
Outcome
Looking Ahead: Olivia’s eyeing a spring 2025 line with pastel fabric mats, and their success has piqued interest from a Melbourne interior firm, eager to spec our gold-foil range.
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